Intelligence for every part of a food business.
What the apps take on pickup
Orders your own staff hand over the counter — no driver involved. Put in your numbers and see it.
Pickup rates, not delivery. DoorDash charges 6% on pickup on every plan; Uber Eats charges 7% when your in-app prices match in-store and 10% when they don't (raised from 6% in March 2026). The 15–30% figures you hear are delivery tiers, where the cut pays for a driver.
On orders your guests picked up themselves. It's a real number and worth knowing — but the bigger cost of the apps isn't on this line. It's that they keep the guest.
No marketplace commission and nothing added to your guests' bills. Our platform fee is 3% capped at $250/mo on Simmer, or zero on Full Heat. Card processing is charged separately on Regulars; DoorDash's 6% includes it.
See what we chargePickup only, deliberately — Regulars doesn't provide drivers, so delivery commission isn't a saving we can claim. Estimate only: rates vary by plan, market and the agreement you signed, and the only reliable figure is the one on your own statement. Months calculated at 4.33 weeks. Sources: DoorDash merchant pricing (merchants.doordash.com), Uber Eats fee change reported by Restaurant Dive, March 10 2026.
Every kitchen has one problem the software never sees.
Pick your flavor above and this changes — because a coffee bar at 8am and a bakery selling out by ten are not the same business.
Your menu is priced per dish. Your customers are ordering for a table.
A quarter of orders feed four or more people, but they arrive as five separate line items with no format built for them — so the ticket lands lower than the appetite. And when someone orders biryani, most software tries to sell them raita, which comes with it.
Regulars spots the group pattern in your own orders and builds a family format for it. It also knows what's already on the plate — biryani comes with raita, a curry needs bread — so it confirms rather than upsells. That runs from day one, before there's any order history.
Growing in every flavor
What the intelligence watches for, by kind of kitchen. Founding Flavors locks early rates for the first 100 kitchens per flavor — with a private Founding 20 cohort getting personal migration.
How Founding Flavors works?
First 100 kitchens per flavor get 50% off for 3 months, first month free, and the rate locked for life. The first 20 (Founding 20) also get white-glove migration completed personally within 72 hours. Terms are confirmed on the demo — then the seats close in order.
One platform. A playbook for every flavor. Zero one-size-fits-all.
Regulars pre-loads the upsell logic, menu structure, photography direction and marketing calendar that already works for businesses like yours — then keeps learning from your own sales.
- ·Menu intelligence that understands regions, spice levels and dietary tags out of the box
- ·Combo & thali bundling tuned to family-order behavior
- ·Festival marketing calendar — Diwali, Holi, Eid campaigns drafted for you
- ·Rush-hour forecasting that paces mobile orders against the bar
- ·Subscriptions and one-tap reorders for daily regulars
- ·Attach-rate upsells: the right pastry with the right drink, by daypart
- ·Group ordering and family deals modeled on national-chain playbooks
- ·Delivery-zone pricing that protects your margin block by block
- ·Slice-day and game-day promos triggered by local events
- ·Combo-first menus that cut order time and grow ticket size
- ·Speed promises surfaced online — and kept by kitchen pacing
- ·Branded app with rewards that pulls regulars off high-commission apps
- ·Bilingual ordering and marketing, English and Spanish out of the box
- ·Taco Tuesday and lunch-rush promos that run themselves
- ·Catering intake with deposits — no more DM-and-voicemail orders
- ·Order pacing that protects the sushi bar at peak hours
- ·Omakase and large-format seatings bookable online
- ·Reorder flows built around your most-repeated rolls
- ·“We’re parked here” texts to past customers within walking distance
- ·Sell-out prediction that paces online orders against your batch
- ·Schedule pages that update Google the moment you move
- ·Pre-order drops with waitlists for limited weekend batches
- ·Custom-cake intake with lead-time and deposit logic built in
- ·Waste-cutting demand forecasts by SKU and weekday
Everything the big brands have. Tuned to your kitchen.
- ·AI-built website that ranks for your dishes, not just your name
- ·Listings kept accurate everywhere, automatically
- ·Review responses drafted in your voice, minutes after posting
- ·Online ordering with no marketplace commission, on web and your own branded app
- ·AI phone ordering that never misses a call — or an upsell
- ·Smart upsells tuned to your cuisine, daypart and weather
- ·Loyalty and rewards that match how your customers actually reorder
- ·Email, SMS, WhatsApp and push campaigns written, timed and sent for you
- ·Win-back flows for guests who’ve gone quiet
- ·AI writes and schedules your Instagram, Facebook and TikTok posts from your menu and specials
- ·WhatsApp broadcasts and replies — the channel your neighborhood actually checks
- ·Guest photos reposted and comments answered in your voice, automatically
What kitchens like yours can unlock
The math that makes the big platforms nervous.
Three reasons independents leave the incumbents for Regulars — the commissions you stop paying, the channels you unlock, and how fast you’re live.
Every flavor. One honest bill.
No guest fees, no setup fees, no uncapped percentages, no contracts. Priced to beat the platform you're comparing us to — on every line.
First 100 kitchens per flavor
50% off for 3 months. First month free. Rate locked for life. Founding 20 gets personal migration in 72 hours. After 100, the price rises permanently.
- ✓The complete platform — nothing gated
- ✓3% per-order fee hard-capped at $250/mo
- ✓Auto-upgrade: the month the cap hits, you're billed as Full Heat — you can never overpay
- ✓$0 guest fees at checkout, ever
- ✓$0 setup — we migrate everything for you
- ✓Everything in Simmer, zero per-order fees
- ✓AI phone ordering included — every missed call answered, upsold, 24/7
- ✓No delivery radius cap — zone-priced delivery at cost, no markup
- ✓Bring your own payment processor, or use ours
- ✓Named flavor specialist for the life of your account — not just onboarding
- ✓Additional locations from $199/mo each
- ✓Central menus, cross-location reporting, per-store flavors
- ✓Franchise-ready: brand controls with local autonomy
- ✓Volume pricing at 5+ locations
Power-ups
Add to any plan- Content shot from your own dishes
- The calendar planned, written and posted
- Messages and comments answered
- Campaigns written for your cuisine
- Local food accounts brought in to eat, post and review — the fastest way to close the review gap on the places ranking above you
- A named specialist you can call — briefed by your own numbers before they pick up
The first twenty kitchens on concierge keep the rate they agree for as long as they stay with us — no annual increase, no repricing when the list price goes up. We can honour that for twenty. After that it's the standard rate.
How we stack up
| Regulars | Typical platforms | |
|---|---|---|
| Entry plan | ✓$199/mo + 3% per order | $249/mo + 5% per order |
| Per-order fee cap | ✓Hard-capped at $250/mo, then auto-flat | Uncapped |
| Flat plan | ✓$449/mo · 0% fees | $499/mo · 0% restaurant fees |
| Fees charged to your guests | ✓$0, ever | 5% order support fee on every order |
| Setup & migration | ✓$0, done for you | ~$1,000 implementation (reported) |
| AI phone ordering | ✓Included on Full Heat | In development / waitlist |
| Marketing channels | ✓Email, SMS, WhatsApp + AI social posting | Email & SMS only |
| Delivery radius | ✓No fixed cap — zone-priced at cost | 10-mile maximum |
| Payment processing | ✓Bring your own, or ours | Stripe required |
| Who it's built for | ✓10 flavors: restaurants, trucks, bakeries, coffee… | Restaurants |
| Support after launch | ✓Named flavor specialist, for life | Onboarding specialist, then general support |
| Performance guarantee | ✓90-day money-back growth promise | None |
| Contract | Month-to-month, cancel anytime | Month-to-month, cancel anytime |
Why owners switch to Regulars
No marketplace commissions and nothing added to your guests' bills. Platform fee is 3% on Simmer, capped at $250 a month, and zero on Full Heat. That's the whole of it.
Get a free demo- ✓Intelligence tuned to your verticalUpsells, menus and campaigns start from what already works for your kind of business.
- ✓Flat fee, zero commissionsThird-party apps take 20–35%. Regulars takes a flat monthly fee. Every order is yours.
- ✓AI phone ordering includedEvery missed call is a missed ticket. Regulars answers, takes the order and upsells — 24/7.
- ✓Live in 14 daysWebsite, ordering, app and marketing migrated and launched by our team.